Cold Brew Party Campaign

The company's journey began with a breakthrough when Whole Foods Market took a chance on selling our coffee in their Mid-Atlantic region stores. In 2021, exciting news arrived as our cold brew gained approval for expansion into the Mid-West region. Faced with the challenge of COVID restrictions prohibiting in-store demos, we devised an innovative solution – the Cold Brew Party. This campaign, featured on Google and Meta, offered customers the unique proposition of full reimbursement upon purchasing our cold brew. Customers just had to submit their receipt via our online form and the company then reimbursed through Venmo. The strategy proved highly successful, with hundreds of participants engaging in the program. This not only heightened our brand presence but also solidified the continued success of our cold brew products in Whole Foods' Mid-West and Mid-Atlantic regions to date.