Websites
Backyard Beans Coffee Co.
Platform: Shopify
I built Backyard Beans Coffee Co.'s comprehensive e-commerce platform that facilitates the sale of their coffee products and subscriptions while integrating a loyalty rewards program to enhance customer retention. The site features an informative blog that engages visitors with coffee-related content. I handled all backend functionality, photography, graphics, and established cohesive branding guidelines, ensuring a seamless and visually appealing user experience.
One Village Coffee
Platform: Shopify
I led One Village Coffee's complete identity rebrand, designing new packaging and developing updated branding guidelines. I crafted a functional, user-friendly website that showcases their coffee products and supports seamless e-commerce. My work ensured that the new visual identity resonated throughout the website, offering a cohesive brand experience for their customers.
Vibrant Coffee Roasters
Platform: Squarespace
I built Vibrant Coffee Roasters' website that aligned with their existing branding guidelines. The platform was designed to sell their coffee products, coffee machinery, and subscriptions, while also featuring a blog that covers specialty coffee topics to help improve SEO. This combination of e-commerce functionality and content strategy supported Vibrant's goal of engaging with their audience while optimizing online visibility.
Ormrod Playground Association
Platform: Squarespace
I modernized Ormrod Playground Association's operations and revitalized their online presence. The organization had been relying on outdated methods, using paper registrations and checks. I transitioned them to a fully digital platform with credit card processing and simplified online registration. Drawing from their history and previous logos, I refreshed their brand identity by designing a new logo, creating graphics, and establishing a cohesive social media presence to boost engagement and operational efficiency. One of the standout features is the addition of a print-on-demand merchandise store, which allows the nonprofit to generate revenue without volunteers handling orders. This not only cuts down on waste and fundraising efforts but also lets customers conveniently receive their items by mail, making the website self-sustaining.
North Parkland Athletic Association
Platform: Squarespace
After my work with Ormrod Playground Association, NPAA reached out to modernize their website. The aim was to refresh the design with new imagery and ensure that information about their football, cheer, and baseball programs remained relevant and easy to update. As a volunteer-run nonprofit, minimizing web maintenance was key, so I created a layout that was simple to manage while incorporating existing branding and photographs. Additionally, I helped them transition to a new credit card processor, which significantly reduced the fees they were paying on registrations. The result is an informative, user-friendly website that also supports donations and registrations.
Neetzers Goodie Closet
Platform: Squarespace
I created Neetzers Goodie Closet's logo and developed their branding guidelines. I then designed their website to support both party rentals and the sale of products like candy and honey. The result was a cohesive online platform that reflected the brand's identity while offering a seamless experience for both rental services and product sales.
