Backyard Beans Coffee Co. 10 Year Anniversary Campaign (Summer 2023)
The Backyard Beans Ten Year Anniversary Campaign showcases a decade of excellence and dedication to quality in the world of specialty coffee. From a portfolio perspective, this milestone serves as a testament to Backyard Beans' sustained commitment to innovation and customer satisfaction. The campaign highlights a diverse range of products and achievements, underscoring the brand's evolution and growth over the past ten years. The campaign encapsulates the brand's journey, celebrating its success and reinforcing its position as a leader in the coffee industry.
Recreating the narrative of how Matt and Laura Adams initiated their business from a backyard grill to its current stature was a significant undertaking for me. Leveraging my documentary storytelling expertise, I meticulously storyboarded, filmed, edited, and executed this compelling story. To enhance accessibility, the narrative was condensed into 10 concise snippets, strategically aligned with a ten-week social media campaign. This campaign seamlessly coincided with a series of giveaways spanning the same duration, featuring partnerships with ten renowned international and national coffee brands. The result was a captivating journey chronicling the company's evolution, engaging the audience through a dynamic blend of storytelling and collaborative ventures.
10 Weeks of giveaways
The ten-week giveaway initiative served as a dynamic social media campaign, fostering collaboration with both national and international brands. Through coordinated Instagram posts, these partnerships allowed us to expand our reach and connect with a more extensive audience. Each participating company generously contributed a product, creating a weekly giveaway announcement by our employees. This collaborative effort, coupled with the exclusive Backyard Beans Coffee Co. Anniversary Blend, not only enriched our campaign but also strengthened our engagement with a diverse audience.
Our SMS marketing program went from 400 phone numbers to 2,000 numbers by the end of the summer!
